I started my career 25 years ago as an HTML Developer in one of the oldest ad agencies in Finland. I was hired because one of my hobbies back then was making websites for bands and friends. Building stuff and seeing it work in a browser was fun.
Then came the world of Macromedia Flash and ActionScript, which opened even more creative doors for the web.
After that? I didn’t really code anymore.
Modern front-end development turned into a deep, complex craft—brilliant, but intimidating. Frameworks, build tools, TypeScript, tokens... it all felt like a different world.
Until now.
My colleague Philipp Wornath was using a tool called v0 by Vercel for our Manga Superhero Machine, and he vibe coded most of it into existence. Vibe coding means coding without touching code. You prompt an AI like v0 with an idea or mood, and it builds the thing. No syntax. Just works.
It sounded like hype—until I tried it myself.
I took one client’s website product page, with a complex product portfolio, and simply asked v0 to create a product configurator. Within minutes, I had a working prototype, in brand colors, with mock 3D images and dropdowns—fully interactive. Something that would’ve taken a frontend dev hours. And definitely not something I’d ever try to build in Figma. (Sorry Figma dropdowns—you’re not it.)
Vercel v0 has lots of community projects visible to give a glimpse of the capabilities.
So basically: it’s GenAI for code.
And it’s not just basic components. It can sketch out full interfaces, design ideas, and functional layouts that are deeply influenced by tone and intent.
Vercel v0 is ideal for:
Generating frontend code dynamically with AI
Instantly previewing live UIs
Prototyping without infrastructure headaches
Building experiences that feel right
Does it replace production devs? Not quite.
But for testing, prototyping, and exploring ideas? It’s a game changer.
On Zuckerberg's AI Coding Prediction
Recently, Mark Zuckerberg said he believes that soon “most or all code will be written by AI.”
Honestly? I can see it.
Using v0 was the first time in years that I felt like I could build things again—not as a developer, but as a creative. Not wrestling with code, but expressing an idea. And that’s the shift: AI isn’t here to replace creativity—it’s here to remove friction from it.
If we can go from idea → browser in minutes, why wouldn't we?
Of course, we’ll still need devs. There’s nuance, architecture, performance, and security—things no prompt will fully solve.But for creatives, strategists, and designers who’ve always wanted to make, tools like v0 open the door again.
Sometimes, you just want to test an idea in the browser.
You don’t want to brief a sprint team or wait three weeks.
You want to see it. Feel it. Click it.
And now, you can. Just Vibe it.
Image credit : Unsplash apoorv mittal